Founder Letter
In 2020, I set up a small course that ran social impact workshops across a few London state schools.
It was called Nobody Gets Fired for Building a Well, based on Clayton Christensen's work.
It explored how nonprofit initiatives, despite well intentioned, sometimes suck and made a case for-profit co-designed structures.
Most of this was funded by Kiran and Amna.
'Social impact' as a term never feels quite right but much of the tech / start-up world is soulless
and philanthropy can be condescending and ineffectual. I was 24 and absolutely naive… but my views on capitalism and aid haven't changed much
and I'm even more bullish that a) more young folks should build things, play and fail and b) business can do this.
We vote our dollars/pounds every time we spend and I grew up inspired by Patagonia, Tony's Chocolonely, Who Gives A Crap, and Samasource to name a few.
It was turning 21 in San Francisco that changed my life and how I thought about risk, possibility and failure.
In the UK, what you choose to study in sixth form can feel permanent. I longed for a liberal arts approach to university and cared about causes or problems versus just one discipline
(I snuck into lectures across departments throughout my undergrad).
I wanted to create something for students who may have never heard of entrepreneurship but who were curious and optimistic about tackling big problems. The goal isn't to prepare them for a specific career but to build their self-efficacy—your belief in your ability to accomplish something. This is something I researched deeply for my MSc thesis. Self-efficacy isn't developed through lectures; it comes from actually doing. When you build a prototype, pitch an idea, or learn from failure, you're building real capability and confidence.
I'm 30 now. I always imagined doing this much later in life, after I had my life sorted out (reader, I am by no means rich, I don't own a house and I have never driven a car).
However I know that even a small grant at that age can be transformative, or at least it would have been for me.
It could buy a 3D printer, pay for a prototype or fund an early experiment.
So I'm delighted to launch First Venture, an annual prize for young students aged 11–18 attending state schools in London.
The award is designed to encourage young students to explore entrepreneurship and take their first risk.
If even one young student turns an idea into something tangible or learns to embrace risk and failure head on, then this is absolutely worth it.
I can't wait to see what you build.
Sara
First Ventures is funded by
Sara Berkai,
founder of
Ambessa and
TAVI.
A first-generation university student, Sara earned an MSc in Child Development from the University of Oxford
and a first-class BSc from University College London. She has been recognised as Forbes 30 Under 30 in Social Impact,
a UN ITU Young ICT Leader, and a BBC 100 Women honoree. Sara has lectured at UC Berkeley and MIT on co-design in education
and serves on the advisory boards of UCL's School of Management and SXSW EDU.